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Why is Amazon So Strict with Sales of Pet Supplies?

How Hard is it To Sell Your Own Pet Food on Amazon?

Why is Amazon So Strict with Sales of Pet Supplies

Part of the reason why Amazon has become an industry leader is due to the strictness it maintains for sellers.

Specifically, the brand has strict regulations for selling pet supplies, food, and medicine.

Sellers have to meet various criteria before making a successful application.

Fortunately, this guide offers a few helpful tips for you to consider when trying to get ungated in the pet category.

Pet Care Categories

Pet care products refer to the supplies anyone can use to take care of dogs, cats, and other animals.

It can include cleaning, feeding, storage, apparel, and other resources. Since pets are often negligent, they never really know what’s involved in accessing care products.

It’s easy for pets to get exposed to products with toxins or those likely to lead to discomfort.

Worse, some of these products can even lead to life-threatening health conditions when left unchecked.

Therefore, the Amazon brand has various measures to ensure that sellers meet all regulations required for selling pet care products.

Each seller must ensure their products comply with federal and state rules regarding handling pet care products. These products should contain chemically and structurally approved aspects of important pet welfare.

Pet Food Categories

Amazon is a huge seller of pet food and implements various controls to help control the selling of pet food products. Pet food generally includes any product pets can consume as food or nutrition or treats.

With the ever-increasing attention levels on the quality of pet food, specifically organic products, amazon has also implemented stricter controls.

The brand stipulates that all sellers must comply with Federal and State regulations relating to selling pet food.

Each product in this category has to provide sufficient information on nutrition, chemical content, and possible side effects.

The Amazon brand goes the extra mile to control the quality of pet food for various reasons.

The first is that pet food can easily contain toxins, which can lead to significant long-term health complications.

Second, many consumers increasingly prefer healthy food alternatives, and some sellers tend to use conflicting information on their products.

Amazon has strict regulations to ensure that each seller provides transparent and concise information about their products.

It’s an initiative that has allowed pet owners to be much more informed when making decisions about the welfare of their pets.

Can I Sell Homemade Dog Treats on Amazon?

While there are vendors selling homemade dog treats and food on Amazon, the approval process is very strict.

You will need to prove you bake or cook in a professional kitchen, and you will need permission first from various government agencies before you even think about applying to ungate this category on Amazon.

Here are ten other considerations that you will need to address, as well.

10 Steps to Selling Homemade Dog Treats and Food on Amazon

1. Compliance with Laws and Regulations:
Ensure that your dog treats meet all applicable federal, state, and local regulations. Obtain any necessary licenses or permits to manufacture and sell pet food products. Follow the guidelines set by the Association of American Feed Control Officials (AAFCO).

2. Create a Legal Business Entity:
Consider forming a legal business entity, such as an LLC, to operate under. Obtain a Federal Employer Identification Number (EIN) from the IRS.

3. Amazon Seller Account:
Set up an Amazon Seller account if you don’t have one already. Choose between an Individual or Professional seller account, depending on your sales volume and business needs.

4. Product Listing:
Create a detailed and accurate product listing, including high-quality images and a clear description of the ingredients and benefits of your dog treats. Use Amazon’s Fulfillment by Amazon (FBA) program if you prefer Amazon to handle storage, packing, and shipping.

5. Packaging and Labeling:
Ensure that your packaging is secure and properly labeled with all required information, including ingredients, nutritional information, and any necessary warnings. Use packaging that complies with Amazon’s packaging requirements.

6. Insurance and Liability:
Consider obtaining product liability insurance to protect yourself in case a pet becomes ill from consuming your treats. Clearly state any allergen warnings and feeding instructions to minimize liability risks.

7. Pricing and Fees:
Price your dog treats competitively, taking into account your costs, Amazon fees, and competitor pricing. Be aware of Amazon’s referral and subscription fees, especially if you choose a Professional seller account.

8. Quality Control:
Implement strict quality control measures to ensure the consistency and safety of your dog treats. Consider having your treats tested by a third-party lab to verify their safety and nutritional content.

9. Customer Service and Reviews:
Respond promptly and professionally to customer inquiries and complaints. Encourage satisfied customers to leave positive reviews to help build your product’s reputation.

10. Marketing:
Consider using Amazon’s advertising services to promote your dog treats. Utilize social media and other online platforms to market your products and build a brand presence.

Remember, selling food items, including dog treats, involves significant responsibility, and it’s crucial to prioritize the health and safety of the pets who will be consuming your products.

Pet Supplies Categories

These refer to resources pet owners can use to care, feed, treat, or house their pets.

Most of these products feature different materials, chemical structures, and functions.

Some common products in this category include medicine, kennels, feeding spouts, water bowls, washing detergent, and more.

Pet products have to feature materials that offer benefits such as longevity and ease of use. It should also feature materials that won’t lead to issues such as poisoning or injuries, especially since pets are negligent.

Each of these products is unique, and amazon has to ensure that they provide the best possible value for the pet. As a result, some can sometimes pose safety threats or even lead to toxicity complications.

Therefore, the amazon brand implements specific rules to ensure that pet owners adhere to specific rules on pet products.

Amazon occasionally tests these products to determine whether they meet the regulations it has set for supplies. These controls focus on the material content and functionalities of these resources.

Pet Medicine Categories

Pets are also prone to health complications, and the Amazon brand has a specific category dedicated to these functions.

Each medication product that sellers provide has to surpass the Amazon brand’s value standards.

It can include medication for different types of pets, including python balls, dogs, cats, fish, monkeys, and birds.

These products must feature the right indications, including nutritional value and any possible side effects that might arise after consumption.

The packaging should also be durable and contain materials that won’t compromise food items’ taste or nutritional value.

Specifically, pet medicine products contain synthetic chemicals, which require various research procedures.

All the medications a seller offer on the ecommerce platform will have to get approval from the Food and Drug Administration. The reason is that medications can sometimes lead to complications such as toxicity and allergic reactions.

The drugs must be safe for pets both from the short and long-term perspectives. It should also contain clear labeling and information to help ensure that pets have access to evidence-based medications for health issues.

Last Thought about Selling Pet Food on Amazon

While the Amazon brand is strict with its approach to selling pet resources, these controls help guarantee the welfare of animals.

It also helps ensure that sellers are accountable for the quality of products that they give to their consumers.

All pet products must surpass certain standards of quality before being approved to specific categories within the pet marketplace.

If you would like to access the pet category and need to become ungated, just click the orange button below!

Vinny Ly

Vinny Ly

I have been helping Amazon sellers sell more inventory and increase revenues by guiding them through the process of ungating difficult Amazon categories, brands, and products.

I have spent years doing this for my own ventures and have helped countless other businesses reach inaccessible markets and tap into lucrative expansion.

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