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Why Is Amazon So Strict with Products in the Baby and Infant Categories?

How To Sell Baby Products on Amazon

Why Is Amazon So Strict with Products in the Baby and Infant Categories

Amazon might be one of the most popular ecommerce platforms in the world, but it also has strict measures on the sale of various products. A good example would be the restrictions the company makes on baby products.

It can be difficult to grasp why amazon implements these rules, especially if you are a first-time user of the platform. You must consider all the aspects and specific application processes the company prescribes for its products.

Fortunately, this guide identifies why Amazon is strict with sellers in the baby and infant category.

Let’s learn how to sell baby products on Amazon.

Baby Activity Gear

The first product that amazon has strict rules on would be baby activity gear or baby play centers.

Specifically, these refer to specialized toys that provide a safe and secure space for your little one to explore various activities.

The center allows them to explore movements, sights, sounds, and textures.

However, most of these products often feature materials such as plastic and nylon.

These materials can sometimes contain toxic chemicals, and babies can easily contact these surfaces, thus leading to poisoning.

The other issue is that baby centers work to accommodate the entire body weight of your little one.

They work as mechanical structures that often help refine motor skills such as reaching, shaking, or standing.

As a result, Amazon implements various controls to ensure that each baby center meets all the right mechanical structures for child development.

Specifically, these products fall in the Children’s products category, and here are the recommendations Amazon provides for each seller:

  • The intended use. Sellers have to specify explicitly whether the product is usable by children.
  • Packaging representation. The sellers have to identify whether the product marketing focuses on children.
  • CPSC Age Determination Guidelines. It determines whether the product meets the requirements of this regulatory body.

Best Baby Products on Amazon

Baby product categories that are typically gated include:

Baby Food & Formula: Due to safety concerns, sellers will need approval to sell baby food and formula.

Baby Topical: This includes lotions, shampoos, and other skin-care products designed for babies, infants and toddlers.

Diapers: Given the intimate nature of their use, diapers are a gated category.

Car Seats & Strollers: Due to government safety regulations and liability concerns, this category is gated.

Baby Toys: Toys intended for young children and babies are also locked due to safety concerns and regulations.

Infant Feeding: Items like bottles and nipples are restricted due to safety and health concerns.

Maternity & Breastfeeding Supplies: This can include breast pumps and other related supplies.

To sell in these categories, sellers usually need to provide documentation such as invoices from manufacturers or distributors, and sometimes even safety testing documentation or compliance certificates, to prove the authenticity and safety of their products. Additionally, sellers might need to demonstrate a history of successful selling and maintain good performance metrics.

Please note that the gating status can vary by country, and sellers should check the specific requirements for their location and the specific products they intend to sell.

Baby Topicals

These refer to skin care products that parents or guardians can use for babies. There are various types of topicals, with some falling into the natural and artificial categories.

Regardless of each topical product’s category, Amazon implements specific controls to ensure that babies don’t get exposed to harmful chemicals.

Some concoctions are known for using banned or harmful substances, which can lead to long-term skin health issues.

Children are also naive, and some might inadvertently ingest the topicals.

As a result, Amazon goes to great lengths to ensure that sellers meet all the right standards required to create high-quality topicals.

All topicals must undergo a “drop test” to ensure they are stable on specific surfaces. The other requirement the brand prescribes for topicals includes:

  • Is the product falling in the Dangerous goods identification guide?
  • Does the product have expiration data that is concise?
  • What is the size of the glass? Is it more or less than 4.2 oz in size?
  • Is the product available for sale individually or as a set?

Baby Strollers and Infant Carriers

Baby strollers and carriers are mechanisms you can use to move around with your baby without carrying them by hand. Strollers and carriers are particularly helpful if you have a growing child and have to move around with other items such as food or bags.

While these resources are important for the mobility of any parent or guardian, they also raise serious concerns that amazon considers.

The first concern is that the material make-up of these structures should be chemically friendly to children.

They should not produce chemicals, scents, or materials that can easily lead to skin reactions or even poisoning. The other significant concern is that strollers are mechanical resources and should feature the right safety measures.

Carriers are also specialized items you use to move around with your little one. The Amazon brand goes the extra mile to ensure that these units’ material makeup and structure are suitable for children.

Specifically, each product has to pass the dangerous goods identification guide successfully.

Baby Feeding Supplies

The Baby Feeding category doesn’t directly refer to food but any accessory that parents or guardians can use to prepare or feed children.

The products in this category include plates, spoons, tins, bottles, pacifiers, and other items that go into a child’s mouth.

It’s perhaps the most important category for the Amazon brand because how children eat is a delicate process. All of these products must go through specific chemical tests and comply with federal regulations on baby products.

Sellers also have to declare all the chemicals or procedures involved in producing baby feeding products.

Children are unknowing, and they will taste anything and everything in their sight. Parents also don’t often have specific insight into the chemical makeup of some of these products or the long-term side effects of their use.

The specific regulation that Amazon uses for this category of products is the CPSIA (Lead, Phthalates); and CPSA Section 14(a)(5) (Tracking Label).

Therefore, the Amazon brand recommends that all products in this category comply with federal, state, and local laws.

How to Sell Baby Formula on Amazon

Selling baby formula on Amazon can be a complex process due to the strict regulations and guidelines that govern the sale of infant formula. Here are the general steps you might follow, but please note that you should consult with a professional consultant to ensure compliance with all applicable laws, regulations, and Amazon policies.

3 Steps to Selling Baby Formula on Amazon

1. Research and Compliance:
Understand Regulations: Research the FDA regulations and guidelines related to selling baby formula. It is a highly regulated product due to its nature. Amazon Policies: Review Amazon’s policies on selling baby formula. Amazon has strict policies regarding the sale of food and baby products to ensure the safety and well-being of consumers.

2. Create an Amazon Seller Account:
If you don’t have an Amazon Seller account, you will need to create one. Choose between an Individual or Professional account, depending on your selling needs.

3. Get Approval:
Baby formula is likely to be a gated category, meaning you will need approval from Amazon to sell in this category. Submit the required documentation, which may include FDA registration, Good Manufacturing Practice (GMP) certification, and other relevant certifications and permits.

For information on Amazon Baby Formula Canada, see our huge Canada Ungating Guide.

Click the Orange Button below to get more detailed info on how we can help you ungate the baby category and start selling!

Baby Diapers

Baby diapers or nappies are the products you use to hold your excretory products from the infant’s body. Usually, your little one often has to wear these products for significant durations, which can raise various concerns.

The first is that harsh chemicals in the diapers can easily lead to allergic reactions or discomfort.

Second, baby diapers can easily threaten your little ones’ general health and well-being.

Unfortunately, it’s not often easy for parents or guardians to differentiate between the diaper types that offer the most value.

Therefore, Amazon strictly restricts the quality of products that fall in the Baby Diaper category. Sellers have to provide proof of one of the following resources:

  • ECAS Certificate
  • Emirates Quality Mark Certificate
  • Test Report (to EU/UAE standards)

How to Sell Baby Diapers on Amazon

Selling baby diapers on Amazon, especially since they are a gated category, involves nine steps. Below is a general guideline if you want to start selling baby diapers on Amazon.

9 Steps to Selling Baby Diapers on Amazon

1. Create an Amazon Seller Account:
If you don’t have an Amazon Seller account, you will need to create one. Go to Amazon Seller Central and sign up.

2. Apply to Sell in the Baby Diapers Category:
Once your seller account is set up, you will need to apply to sell in the Baby Diapers category if it is gated. Go to the Inventory tab in Seller Central and select ‘Add a Product’. Search for the product you want to sell and click on ‘Listing limitations apply’. Click on ‘Request Approval’ and follow the instructions to submit the required documentation.

3. Provide Required Documentation:
Amazon may require you to submit documentation such as invoices from manufacturers or distributors showing the purchase of authentic products. You may also need to provide safety compliance documentation or other certifications depending on the product and the country you are selling in.

4. Create Your Product Listings:
Once approved, you can create your product listings. Ensure that your listings are accurate and comply with Amazon’s listing policies. Use high-quality images and write clear, concise descriptions and titles. Include relevant keywords to make your product easier to find.

5. Set Up Fulfillment:
Decide whether you will fulfill orders yourself (FBM: Fulfillment by Merchant) or use Amazon’s fulfillment service (FBA: Fulfillment by Amazon). If you choose FBA, you will need to send your inventory to Amazon’s fulfillment centers.

6. Manage Your Inventory:
Regularly check your inventory levels and replenish stock as needed to avoid stockouts. Keep track of your sales and adjust your inventory levels accordingly.

7. Optimize Your Listings:
Regularly review your listings and optimize them based on customer feedback and search trends. Use Amazon Sponsored Products to promote your listings and increase visibility.

8. Maintain Good Performance Metrics:
Provide excellent customer service, ship products on time, and manage returns effectively to maintain good seller performance metrics. Regularly review your performance metrics in Seller Central and address any issues promptly.

9. Comply with Amazon’s Policies:
Ensure that you comply with all of Amazon’s policies, including those related to product safety, authenticity, and customer service. Regularly review Amazon’s policies and stay informed about any changes. Remember, selling on Amazon, especially in gated categories, requires diligence, compliance with Amazon’s policies, and a focus on customer satisfaction. Keep abreast of any changes in Amazon’s policies and adapt your business practices accordingly.

Final Thought on Amazon Gated Baby Products Categories

As you have seen, the Amazon brand has strict regulations regarding selling. Most of these restrictions aim at safeguarding the general health and well-being of babies. For more information on selling baby products on Amazon, check these tips here.

It also aims at empowering parents with access to products that offer value and are less likely to cause issues such as allergic reactions.

Vinny Ly

Vinny Ly

I have been helping Amazon sellers sell more inventory and increase revenues by guiding them through the process of ungating difficult Amazon categories, brands, and products.

I have spent years doing this for my own ventures and have helped countless other businesses reach inaccessible markets and tap into lucrative expansion.

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