Prepare for Q4 Success and Sales on Amazon
There is no denying that Q4 is the most lucrative quarter in Amazon’s fiscal year.
Q4 of 2021 posted a 9% increase in Amazon’s sales, representing $140 billion. This is timely news, especially for new sellers looking for inventory ideas to list and cash in ahead of the upcoming holiday home run.
Having a hard time figuring out creative product ideas to sell on Amazon in the final quarter of 2023?
Well, this time of the year is characterized by numerous holidays, including Halloween, Thanksgiving, Black Friday, Christmas, Hanukkah, etc.
That means folks are going to be flocking to the Amazon marketplace to purchase holiday accessories, party supplies, as well as gifts for friends and loved ones.
For Amazon sellers, no time of the year is as opportune as this one. But how do you figure out what customers are looking for?
What are the holiday accessories and gift staples you shouldn’t miss out on in stock?
And how much inventory is sufficient to hit the ground running? For timely insights into these questions, read on to explore the top-trending products that will boost your Amazon sales in Q4 (Fourth Quarter). Learn what to sell on Amazon in Q4 2023.
What To Sell On Amazon FBA In the Fourth Quarter?
Q4 is crowded with significant events and holidays, and for Amazon sellers, this can pump up anxiety.
Whether you are considering Halloween-themed inventory, or simply preparing for what to sell as we approach Black Friday, Cyber Monday, and Christmas, the truth is consumers are braced to spend billions.
To perform well in Q4, it is critical to prepare your Amazon seller inventory to have your products packaged and ready for delivery to Amazon’s fulfillment centers.
This is a period of enhanced attention, competition, and, ultimately, increased sales.
So, it is crucial to have control over inventory in time so you can perform well in Q4. That said, here are Q4’s significant dates and occasions to take advantage of and sell popular products on Amazon.
Here are five top suggestions for products based on current trends and previous years’ sales.
1. Halloween Decorations
Apart from the obvious fact that Farmers do eventually win (they get to sell all their pumpkins), Halloween presents a massive opportunity to cash in for Amazon sellers.
Halloween beats out other major holidays due to the sheer amount of money spent on purchasing accessories.
From the spooky costumes and decorations to the awesome art supplies and wall art, people will acquire these accessories to help throw Halloween parties.
Whether you want to start a new Halloween-themed product idea, or are looking to resell similar-themed products, this is the perfect time to get to grips with what you want to offer to consumers.
Besides, the latest Google search metrics have had Halloween-themed keywords trending, with over 100,000 monthly searches.
This is the perfect indicator of the existing arbitrage and wholesale opportunities Amazon sellers can take advantage of and make money.
You can also peruse top-trending Halloween accessories in the Amazon seller app or search results to get insights into feasible products to sell.
2. Halloween Candy
Forget about farmers and pumpkins. If you get ungated on Amazon’s grocery categories, why not list Halloween candy?
Remember that beyond the awesome décor and scary collections, Halloween also celebrates gluttony.
People get to consume special treats, none more so than candy. From pumpkin cupcakes and candy corn to gummy worms and pumpkin pie, there is plenty to offer.
The good news is folks are already searching for Halloween candy (from the monthly search metrics). So be sure to stock sufficient inventory to avoid chasing rainbows at the home stretch.
So, for the online and retail arbitrage sellers, offering candy during this time could flip mind-boggling profits.
Start contacting your local grocery outlets to establish the right type of candy that could guarantee wider profit margins.
That said, note that Amazon’s FBA guidelines require you to fulfill meltable inventory between October 14 to April 14.
Hence, keep track of those dates as they will impact most of your candy orders over the Halloween period.
3. Thanksgiving Decorations
Next up is Thanksgiving, a major national holiday celebrated on the last Thursday of November.
In the US, friends and family gatherings accompanied by lots of food and drinks are usually the theme.
As an Amazon merchant, you can stick to the popular Thanksgiving-themed products or come up with creative product ideas to offer and capitalize on the financial windfall this centuries-long tradition brings.
Even in this festive mood, families engage in fancy home decorations.
This opens a window for Amazon sellers to offer Thanksgiving-themed products, Thanksgiving decorations, and party supplies like candles, indoor decorations, outdoor décor, tablecloths, centerpieces, and silverware, or canned edibles like gravy, corn, and cranberry sauce.
Generally speaking, home decoration is a perfect e-commerce business, and Thanksgiving is the perfect holiday to cash in.
Based on the latest search metrics, it would be best to offer top-trending Thanksgiving decorations in categories such as fancy wall art, home decorations, pumpkin decorations, fall garland, and fall home décor.
4. Gift Boxes
Amid all the gift-giving and treating that epitomizes the holiday spirit, nothing makes gifts more presentable than wrapping them up in gift boxes.
As an Amazon merchant, this is the perfect opportunity to help consumers package their gifts. You can offer plain clothing boxes, bow-tie boxes, or multi-colored boxes.
The business end of Q4 is coming fast and furious, and online arbitrage sellers on Amazon can offer different gift box variants, including small gift boxes, gift boxes with lids, and gift boxes for presents.
If you opt for the gift box route, find a reputable supplier to ensure you have enough stock when it matters.
5. Christmas Decorations
Arguably the most celebrated international holiday, the Christmas holidays bring a lot of possibilities to friends and families, and certainly to the online arbitrage community.
Christmas is characterized by plenty of decorations, from the large shopping malls to homes and trees, lots of Christmas decorative indoor and outdoor items are typically thrown everywhere.
Beyond the festivities punctuated by gift-giving and family gatherings, people decorate their homes, and source other party accessories for the season.
As an Amazon merchant, there are numerous product ideas you can offer. Items like Christmas lights, ornaments, Christmas inflatables, artificial trees, and snowflakes are perfect product ideas for Christmas decorations.
For context, over 3.3 million people searched “Christmas decorations” in 2021.
This is indicative of the already burgeoning demand for Grinch Christmas decorations, and it is only going to grow as the holidays get closer.
How To Know If a Product Will Sell During Q4
As you strategize on what to sell on Amazon FBA in Q4, don’t restrict yourself to product ideas discussed herein. Q4 has plenty of key dates and significant events, so most product ideas are likely to boost sales on Amazon.Among such important occasions include Diwali (Indian holiday), Black Friday, Cyber Monday, Small Business Saturday, Hanukkah, Christmas Eve, and Boxing Day, among others.
All you need is to brainstorm awesome product ideas and invest in what clients need during this time.
What Are You Going to Sell in Q4?
Amazon’s FBA has amazing opportunities to take advantage of this time of the year.
So, start preparing right away on what products to sell, and keep track of significant dates mentioned herein to make money. Do some keyword research and check trends.
Get in contact with reputable suppliers so you don’t run out of stock, and you will be thankful for the potential Q4 brings to the Amazon marketplace.
Final Note Asking What Are You Going to Sell in Q4?
The plan for selling on Amazon in Q4 should be to focus on high-demand seasonal products and trending categories.
This includes an array of electronics, trendy toys and games, as well as festive home decor that align with the holiday shopping season.
By using Amazon’s comprehensive analytics tools, there will be continuous adjustments to the product lineup, keeping pace with customer purchasing trends and market dynamics.
Further, the full potential of Amazon’s promotional and advertising capabilities will be utilized to maximize product visibility and customer reach.