Are you looking for help with selling on Amazon?
If you’re a new Amazon seller or are thinking about becoming one, you already know that Amazon is a global powerhouse.
However, the path to Amazon seller success can be daunting and confusing for many individuals.
For example … where do you even start with things like choosing your first product, ungating your brand or category, and creating a competitive listing?
We’re here to help you keep things simple and support your journey to long-term success.
These 9 Amazon tips for sellers will put you on a solid path to success.
But First, Is Selling On Amazon Worth It?
By 2025, Amazon Prime members in the United States are expected to number more than 176 million people, up from 163.5 million in 2022. And this is only the U.S. market.
Needless to say there are plenty of customers to target should you decide to sell on Amazon!
Let’s look at those nine tips now to make selling much easier and more enjoyable.
1. Take Your Time and Keep A Positive Mindset
When you’re getting started selling on Amazon, it’s important to take your time and keep a positive mindset. There are so many things to learn, decide, and do that it can be overwhelming.
Of course, this is where many would-be sellers might quit.
But nothing worth doing is easy. Give yourself adequate time to learn and understand the marketplace and the basic principles of selling. Don’t rush the processes of market research, product selection, or vetting suppliers carefully. Creating a brand voice and a competitive listing can also take time.
It’s important to remember to have fun and prepare well so that when your first listings are live, they’re as competitive as possible because you invested the time on the front end.
2. Do Effective Market Research
One of the biggest Amazon tips for sellers is to do your market research. This will help you determine which products are in demand, gaps in the market, and how to price a product competitively.
Amazon’s search engine is all you need to do your research and there are several tools and plugins you can use. You can also do it manually if you know a few basic things.
Market research isn’t the only thing that matters.
Many sellers choose products they’ll enjoy building a brand around. It will help if you feel excitement or a sense of passion about what you’re selling.
3. Choose Reliable Suppliers And Have a Backup Plan
Successful Amazon selling depends on working business partnerships between sellers and factories. Inventory needs to be quality, and supply must be stable and reliable. You must be able to get products quickly and at the best price.
Problems will arise and you need to vet your supplier’s communication and willingness to help solve problems like quality control, packing, and shipping.
Additionally, recent events have shown everybody the importance of having good backup supply chains in case the primary supplier is unable to meet your needs.
4. Do These 5 Things To Build A Strong Brand
While there are several business models for Amazon, the most successful sellers tend to have one thing in common: they build valuable brands to stand out, drive sales, and cultivate loyalty.
So how do you create a strong brand?
Start with these five essential things: a unique brand name, a logo, images, product packaging, and product copy for listings.
While this is work, it’s not as difficult as it might seem and you can work in manageable stages.
You can also get professional help fairly cheaply so you don’t have to do it all yourself.
5. Create Compelling Listings and Get Them Ungated
One of the most important Amazon tips for sellers is creating compelling listings. Your listing is what will convince potential buyers to purchase your product, so it needs to be as effective as possible.
Images are one of the most important elements of any listing, so be sure to include professional, high-quality pictures that show off your product in its best light. Study your competitors to see what their images are like.
You can also add videos to your listing, which gives customers a more complete picture of what they’re buying.
In addition to images and videos, your listing should also include persuasive sales copy that highlights the features and benefits of your product. Once you’ve created all this, you’ll upload it in the amazon seller central backend.
6. How To Get Ungated On Amazon
One of the biggest questions that new “Amazon sellers have is how to “ungate” their product, category, or brand.
Gating is a practice meant to restrict new sellers from selling a particular product, brand, or category.
To apply for ungating, you need to make sure you have specific things in place like being a “Professional Amazon Seller” and having a viable manufacturer’s invoice showing that you purchased at least 10 units.
There are a other details, which we can help with since we have years of experience in this specific area.
7. Backend SEO
Backend SEO is critical for amazon success. Optimizing your product listings for relevant keywords will improve your visibility in search results, drive more traffic to your listings, and improve conversion rates and sales.
Amazon’s search algorithm takes into account several factors when determining which products to rank in search results, including title, keywords, description, pricing, and reviews.
You can use keyword research tools like MerchantWords or Amazon AutoSuggest to find relevant keywords for your product listings.Once you have a list of target keywords, you’ll need to incorporate them into your backend and listings.
8. Cultivate Good Reviews With Excellent Customer Service
Products live and die by reviews on Amazon. This applies whether you’re a more experienced seller asking yourself “how do I get better at selling on Amazon” or don’t yet have your first listing yet.
And if your listing is completely new, the first 10 reviews are absolutely critical.
If you’ve done a good job on your product selection, listing, backend SEO, and branding, this part will be much easier.
Assuming this is all in place, focus on excellent customer service and follow-up emails to gather reviews.
9. Get The Support Of An Amazon Expert
Sometimes, it makes sense to pull in the expertise of someone who knows what they’re doing and can give you good advice. This will greatly reduce the time it takes you to figure it all out and execute on your own.
An expert can do things like provide valuable feedback on listings, help you optimize your keywords and backend, help with ungating, or troubleshoot supplier questions.
The right support can help you take your Amazon business to the next level.
And of course, don’t forget, if you need to get any brand, category, or product unlocked for selling, be sure to click the orange button below to have a chat with us!
These 9 tips about how to sell on Amazon and getting help with selling on amazon will put you on the path to achieving success!