What Is Luxury Beauty On Amazon?

Amazon Luxury Beauty Ungating

What is Amazon Luxury Beauty?

The beauty industry is a billion-dollar industry. People around the world care about how they look, so they are willing to spend money to look their best.

Amazon knows this, which is why it offers an extensive beauty category for buyers and sellers alike.

In the past, Amazon gated the beauty category, which means that you had to go through some sort of application process before you could sell products in this category.

This was to maintain their reputation and ensure their customers were getting the best.

But in 2017, Amazon ungated the beauty category. Making it a bit easier for sellers to sell beauty products on the platform.

However, Amazon also created two new subcategories. These subcategories were gated and required an approval application before you could sell them on Amazon.

One of these two categories was Luxury or Premium Beauty

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What Is Luxury Beauty?

Amazon defined its luxury beauty section as a category for top brands to sell high-end products for men and women.

The truth is that this definition is open-ended and leaves much to the imagination. But one thing it does is offer Amazon the liberty to expand this category.

In the luxury beauty category, you will see products from brands like Butter London and Pietro Simone Skincare.

These are all huge brands that are associated with Luxury.

However, you can also find other smaller brands here because the major requirement is that your product has to be of high quality.

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Do People Buy Luxury Beauty Products On Amazon?

When people think of Amazon, they do not think of luxury brands. And this is not surprising because, for many years, these brands were wary of selling on Amazon.

They did not want to sell their products in the same place where you could buy cheap stuff, But then the pandemic happened, and many people switched to buying these products online, which meant that these luxury brands were left to catch up or lose a lot of money. And no brand wants to lose money.

Slowly, these brands started selling their products on Amazon, and Amazon was more than willing to offer them this platform.

Amazon has an extensive luxury beauty section, and to say it is flourishing would be an understatement.

This section offers buyers products from the biggest beauty brands. Buyers can now easily treat themselves to some form of Luxury.

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Five Of The Most Searched Beauty Products On Amazon

The beauty section of Amazon is an extensive one. There are many options to choose from, and picking the right product is crucial for sellers looking for what to sell. Here is a list of some of the most sought-after beauty products on Amazon.

Sunday Riley C.E.O Glow Vitamin C and Turmeric Face Oil

This is a face oil made by the Sunday Riley C.E.O brand. It is a delicate and effective formula that hydrates your skin and gives it a natural shine. It easily seeps into your skin and contains Vitamin C, evening primrose oil, and turmeric.

The Revlon One-step Hair Dryer and Volumizer Hot Air Brush

This hair brush is one of the best beauty products available on Amazon. It is more than just a dryer brush. It gives your hair volume while getting rid of any frizz. It saves you a lot of time, and we all know how important every second is. The fact that this product comes in a form that is easy to use is a bonus.

Bio-Oil Skincare Oil Bio-oil

Skincare Oil is probably the most popular beauty product offered by Amazon. It is infused with vitamins A and E, which helps to reduce the aging effect and protect the body from damage. It also contains other soothing and anti-inflammatory substances that blend to give this miracle product.

Cerave Moisturizing Cream and Hydrating Facial Cleanser Combo

This combo is the best face wash and lotion for people with dry skin. It is popular among dermatologists. The cleanser gently removes dirt while sealing in moisture, and the lotion provides the skin with all the nutrients it needs to prevent damage and inflammation.

TruSkin Vitamin C Facial Serum

This product has sold over 90,000 packs on Amazon since it came out. And because the world is beginning to understand the importance of vitamin C as a beauty product, there is no doubt that these numbers will go up. It contains Vitamin C, E, and Hyaluronic acid, which help protect and brighten skin. It also contains ingredients that fight inflammation and helps your skin heal.

Is It Worth It To Get Into The Luxury Beauty Category?

The simple answer is Yes! And we will tell you why.

When Amazon first created the luxury beauty categories, they made it support only 1P sellers, which meant that you could not sell these products except if Amazon invited you.

The implication was that only big and well-known brands got this invitation.

It also meant that Amazon would retail the products while you serve as a wholesale distributor.

So they would buy the products from you and then sell them to buyers.

Of course, this meant that most people would not be able to sell this category of products, but recently Amazon has started slowly and stealthily opening this category to 3P vendors, which means that you now have the opportunity to sell products in this category on Amazon.

Because this is a heavily gated category, you will be making a lot of profit if you get approved to sell your products.

The competition will be less, so more people will consider buying from you.

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How Do You Get Approved To Sell In The Luxury Beauty Category?

Unfortunately, Amazon has not released a guideline to follow. While this might sound like a disadvantage, it also means that if you manage to get in, you will face even less competition. So keep trying.

But more importantly, let our years of experience successfully guide you through the process.

Click the Orange button below or just click the Chat Now in the right hand corner for immediate service.


Amazon created the luxury beauty category to help provide better service for their buyers.

It is a gated subcategory of the beauty category and does not have guidelines for brands seeking approval.

However, there is no doubt that the luxury beauty category will continue to boom, and people/brands who manage to get approved will reap the benefit of less competition and more profit.

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